Collaboration will drive innovative solutions, say advertisers
Advertisers in the industry have called for more collaborations to create innovative solutions to improve the transition to disruptive technology.
The President of the Outdoor Advertising Association of Nigeria, Emmanuel Ajufo, and other panelists said this during the 10th anniversary of digital Out-of-Home advertising agency, Nimbus Media Ltd, in Lagos on Friday.
During the panel themed “Regulatory Challenges and the Growing Need for Collaboration in the Nigerian Advertising Industry,” Ajufo stated that while unnecessary regulations could be very challenging for players in the advertising industry, most stakeholders were becoming more resilient and learning to adapt.
“Many players in the advertising field are business owners who just want to run their businesses without any undue pressure from regulators. They will typically cooperate with regulatory agencies if there is increased collaboration between the industry, regulators and governments,” he added. He was joined on this panel by the Nigeria Team Lead OOH, Temitope Sanni, PHD Media, and Zion Rufus of Marketing Edge Magazine.
During the second panel session on “How Technology Will Shape the Nigerian Outdoor Advertising Industry in the Future,” the Executive Chairman of Torydoes Nigeria Limited, David Akharume, said while traditional outdoor advertising would remain the norm, industry practitioners must continue to innovate and collaborate.
“Disruptions in the industry require collaborations so that they can have the required impact. Thankfully, many collaborations are happening now, so we’re on the right path,” he said.
According to Nimbus CEO Wale Adegoke, the event is an opportunity to bring together clients, partners and the Nigerian advertising industry to explore a decade of innovative advertising solutions in Nigeria and chart the way forward.
Adegoke stated that the day commemorated a decade of providing innovative advertising solutions in the Nigerian advertising industry. Adegoke said, “we are glad to have been joined by experts from across the advertising ecosystem in Nigeria. The event featured two-panel sessions dedicated to thought-provoking discussions from important personalities in the Nigerian advertising industry.”
Adegoke went on to announce the Nimbus aid project.
“We also used the opportunity to announce the 2022 Nimbus Aid Project winners; 10 women-led businesses selected from over 580 applications across the Tech and Non-Tech categories. These businesses will receive N2 million in advertising from Nimbus Media and other exciting opportunities, courtesy of our partners, Marketing Edge, TechCabal, Lagos State Employment Trust Fund, and News Central TV,” he said.