Tuesday, October 19

LaLiga announces unique partnership with African giants Al Ahly

In a bid to support the future of the beautiful game through education, the Spanish top-flight body has signed a pact with the Red Devils
Through its educational department, LaLiga Business School, LaLiga will be collaborating with one of the biggest football clubs in Africa, Al Ahly SC, to launch a course within its MBA program. The course is set to launch in Madrid, starting November 2021.

LaLiga’s “The MBA of LaLiga”, is focused on preparing people who want to lead change in the sports and entertainment industry and features the participation of top professionals in the sports industry.

Also, it will draw from case studies from across LaLiga and its 42 clubs, as well as from other sports, entertainment stakeholders and technological and digital environments, employing first-hand cutting-edge methodologies together with LaLiga’s own operational techniques and efficient mechanisms.

During the course, a case study will be conducted about Al Ahly SC, titled: “From regional leadership to international prestige: the journey of the African Club of the 20th Century with the biggest fan base.”

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