Millions watch Argentina World Cup winners snub 'Salt Bae' after final
Turkish butcher turned internet meme 'Salt Bae' was everywhere after Argentina won the World Cup - but now the players' indifference towards him has gone viral too.
Nusret Gokce has been known by the pseudonym since a video of him pouring salt down his arm over a steak at one of his first restaurants went viral in 2017.
His presence on the pitch at the Lusail Stadium after Argentina's first World Cup win in 36 years was quickly picked up by social media - especially for the new world champions' seemingly apathetic reactions to his presence.
Lionel Messi was pictured appearing to try to get away after the Turkish celebrity grabbed his arm, while Lisandro Martinez appeared less than delighted to be pictured alongside him holding the World Cup trophy.
A compilation video on Twitter of non-plussed players alongside Gokce has racked up more than 14 million views since it was posted on Monday afternoon.
Gokce posed for photographs on the pitch holding the trophy on his own - something which is against FIFA rules.
"The original Fifa World Cup Trophy can only be touched and held by a very select group of people, which includes former winners of the Fifa World Cup and heads of state," says FIFA on its own website